Right here is an example of Billboard Stupidity. Not for the usual “Do you believe is says that?” fail types of billboards, but for an entirely different reason. Let me explain…
We drive back and forth to Palm Springs quite a bit. This billboard is in a prime location on that journey. It’s right on I-10W, after the 10-mile descent into the valley. It’s right by the Entering Coachella sign (yes, the big music festival Coachella), and like 30 seconds before two big casinos.
In other words, a really good location. Advertise for the music festivals. Advertise for upcoming casino acts and shows (both casinos get big names).
What is this on advertising? The heavy metal Big Four show on April 23. Metallica, Megadeth, Anthrax, and Slayer. Now, that IS a big show, worthy of a prime location billboard. The problem? The shows was on April 23rd, 2011. Nearly 4 years ago.
They also previously had a billboard in the same location (may have actually been the same one) that for about 6 or 7 years or so had an equally out-of-date advertisement on it.
I see this every time I drive out, and laugh. Especially thinking of those “Billboard Advertising Really Works!” signs. Granted, I *do* see it, so technically it did work, but c’mon.
TL;DR: CHANGE YOUR FUCKING SIGNS WHEN THEY’RE NO LONGER APPLICABLE